The Hong Kong Tourism Board (HKTB) has unveiled its revival plan for the industry within its Tourism Update 2022 event.
Under the theme “Together Towards New Horizons”, over 3,200 representatives from travel agencies, attractions, hotels, airlines, retailers, restaurants, and meeting and exhibition organisers from Hong Kong, Mainland China, as well as overseas markets, were in attendance
The chairman of the Hong Kong Tourism Board, Dr. Y K Pang said of the plans: “The fifth wave of the pandemic is subsiding. Hong Kong’s daily life and economic activities are now gradually returning to normal, allowing us to stage large-scale events and prepare to welcome back visitors.
“Throughout the pandemic, Hong Kong never stopped building and upgrading its tourism infrastructure. We will see the grand opening of the Hong Kong Palace Museum this summer, while the third runway at Hong Kong International Airport is expected to go into service within the next couple of years. With these new infrastructure elements and the support of the Central and Hong Kong SAR Governments, Hong Kong’s competitive edge has held firm and we can head towards new horizons with confidence.”
Furthermore, in regard to the timeline for the plans, HKTB Executive Director Dane Cheng focused on the so-called “Hong Kong Summer Treats” campaign, aiming to boost Hong Kong’s profile across the globe. The initiative will include various discounts and promotions such as “Arts in Hong Kong”, supporting international art and cultural events.
Cheng commented: “These promotions will generate a positive ambience in Hong Kong and demonstrate how we have returned to normal. The HKTB will then launch extensive promotions, including the tactical ‘Open House Hong Kong’ campaign, to welcome back visitors when the time is right. To better respond to market needs, we will also strive to enhance the visitor journey into a seamless experience through a comprehensive digital transformation.
“The HKTB has conducted extensive research in 16 markets and found Hong Kong is still well-loved by travellers worldwide. They have specifically identified some major driving factors to visit Hong Kong, including cleanliness, local culture, in-depth experiences, unique cuisine, high accessibility, and ease of communications. These factors are not only core strengths of Hong Kong but also match the trends and tastes of the post-COVID travel era,” he continued.
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